WOM Meets Customers Head-On

Man whispering to another, both appear thoughtful.

<strong>Karl R. Carter, ASBC®</strong> WOM Meets Customers Head-On Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: So, let’s take a closer look at each one of these. From “No” to “Maybe” This stage is…

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Decoding WOM Messages

Woman whispering to another woman, looking surprised.

Karl R. Carter, ASBC® Decoding WOM Messages Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: When experts are talking about your products or service you will usually receive an amazing rush of sales and new…

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