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It is imperative for a small business to make the most of every dollar spent on marketing. Various sources of marketing must be thoroughly analyzed for the immediate return on investment, subsequent return on investment, and general branding.

Unfortunately, many small businesses do not take full advantage of resources available that can stretch the amount of marketing dollars. In addition to traditional marketing efforts, the following are inexpensive ways to obtain customers and increase sales:

Leads and Follow-Up

Following up on leads generally produces positive results. To the contrary, when leads exist in a business but nothing is done to follow-up on a prospect's interest, money is left on the table.

Businesses should track leads. These