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If large, publicly-traded corporations can have a goal to achieve the highest levels of customer satisfaction, can small businesses have the same goal? Of course, businesses on a smaller scale can still strive for ultimate customer satisfaction. Most likely, their market will not target a global audience like an international company, but the target market of a small business certainly might be a specific audience, a specific geographical location, or even a national market. Therefore, the goal is the same only with a smaller market.

Achieving the Goal

What is the mindset, what is the philosophy that must be developed by owners and managers of small businesses to achieve the goal of ultimate customer satisfaction? One only has to look to successful leaders

Growth and success in a small business is not accomplished overnight or by accident. A business owner must prepare for growth and eventual success by focusing on five basic “P” principles…plan, people, prioritize, processes, and pace. When these are mastered, you’ll see a business headed in the right direction. 

1. Plan

Owners must prepare for growth by planning regardless of where the business is in its life cycle. Many small business owners have one thought in mind…sell more and get bigger. Certainly, there is nothing wrong with this philosophy, and a goal that every business owner wants to achieve. Growth, however, requires careful consideration in many different areas of the business such as operations, staffing, facilities,